The biggest news story in national real estate this past month has been the announcement of the merger between Zillow and Trulia. Many consumers are familiar with both firms, but in case you are not, let me tell you a little about these companies. Both companies are real estate advertising portals. Many potential buyers and sellers visit these sites, under the impression that they are the best sites to visit to find a home to buy. Zillow is ranked first and Trulia second in real estate internet traffic followed by Realtor.com in third place.
I am certainly not privy to either Zillow or Trulia’s plans but both have publicly stated that they have no intention of actually selling or listing homes. Their goal is to generate enough traffic to sell advertising and leads, primarily to Realtors. If these companies don’t actually sell real estate one might wonder why they get so much traffic. Zillow is famous, at least in part, for it’s “Zestimates”. In theory, Zestimates are estimated values for specific homes. Theoretically anyone can go online, enter an address and get the value of that home. Unfortunately, even by Zillow’s own admission, many of their Zestimates are significantly inaccurate. Both Zillow and Trulia obtain information displayed on their sites from many different sources, some accurate, others not so much. Sometimes information is updated promptly and accurately and other times it is significantly out of date and wildly inaccurate.
I am not trying to tell anyone not to visit a particular site. I am, however, very comfortable giving sound, accurate advice on local real estate websites. If you are looking for homes listed for sale in this part of the world there is no site that is more accurate or up to date than FCTuckerEmge.com
Our site is designed to make shopping for homes as easy as possible without gimmicks or outdated, inaccurate information. If you want to know the value of your home, ask me. A website that has never seen your home, sold a home or visited your neighborhood will not be as accurate as a trained professional.
As always, if you are considering buying or selling a home OR if you know of someone who is, please give me a call!